I was on the phone on a work call when the discussion lead to Beyoncé and her marketing team making all of these calculated moves to keep her name out there while making it seem like she is not even trying. So soon I forgot how the topic came up and completely missed the part of the conversation that Ed Sheeran had just announced the single release of "Perfect," lifted from his '÷' album. The single release was a remix and would feature Beyoncé.